Meta, Google, and TikTok each claim your conversions on their own attribution windows. Summed, their claims routinely exceed your order ledger by 30–60% — and the gap is where budgets go to hide. Bridle reconciles platform claims against your first-party ledger and delivers the audited number a CFO can defend.
Our fee is flat — never a share of "savings found," never a percent of your spend. A referee paid on the size of the foul calls more fouls; contingent fees on audit opinions are prohibited in every serious audit profession, and here too.
Every number ships with its confidence interval and its evidence class — arithmetic reconciliation vs. experimental estimate. We recommend only what the interval supports.
No platform can referee across its own walls, and their free measurement tools are authored by the party being measured. Independence isn't our slogan; it's the product's physical prerequisite.
The evidence standard isn't ours alone: Facebook's own large-scale experiments found common attribution methods mis-estimate true lift by 3x or more (Gordon et al., Marketing Science, 2019); when eBay paused paid brand-search ads, 99.5% of those clicks returned through organic search (Blake, Nosko & Tadelis, Econometrica, 2015).